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When Research Pushes a Narative
What I Discovered After Reading Amerix Instead of Reading About Him
July 30, 2026
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I recently read an article in the journal Men and Masculinities about a Kenyan health care worker and masculinity writer who goes by the name Amerix on X. The paper described him as an influencer with more than two million followers and expressed deep concern about what it saw as his misogyny and harmful influence on men.

I had never heard of Amerix. So before reading any further, I decided to spend some time reading his posts on X for myself. Here are a few:

1. Amerix
It is easy to blame your:
• Childhood
• Parents
• Tribe
• Government
It is much harder to accept responsibility for your own decisions.

The day a man stops looking for someone else to blame is the day he begins taking control of his life.


2. Amerix

Men,
A man who can:
- Cook
- Wash his clothes
- Clean his environment
- Organize his closet
- Mend & sew his clothes
- Budget his money

Cannot be manipulated by women.

Be this man!


3. Amerix

Men,
How to be a loser in life:
- Download TikTok,
- Start scrolling mindlessly,
- Ogle at naked women, laugh at shit videos & dumb jokes.

If you consume shit, you will become shit.


After reading dozens of posts like these, I found myself wondering if I had somehow landed on the wrong account.

What I found surprised me. I expected to find someone whose main focus was attacking women. Instead, I found someone consumed with challenging men.

  • Get healthy.

  • Stop making excuses.

  • Save your money.

  • Read books.

  • Learn a skill.

  • Exercise.

  • Build friendships with other men.

  • Take responsibility.

  • Become the kind of man others can depend upon.

What I found was a man who thought highly of masculinity and cared deeply about men who were struggling to find their place in a world that openly criticizes men as being toxic. He challenged them to stop making excuses, take responsibility, and work on themselves as men. I can’t remember hearing a comparable message from feminist writers directed toward women. Their emphasis has generally been on the obstacles women face, the ways society has failed them, and their claims of victimhood. Amerix’s message was very different. He held men accountable and urged them to become stronger, healthier, more disciplined, and more capable.

Why would millions of men and boys be drawn to someone like Amerix?

I don’t think it’s much of a mystery.

His message is remarkably simple: You matter as a man. Now get to work.

He challenges men to improve themselves while offering practical guidance on how to avoid the traps that derail so many lives. Beneath that challenge is another message—one many men have rarely heard—that they have value simply because they are men.

In a culture that casually speaks of toxic masculinity while rarely celebrating the positive possibilities of manhood, that message is powerful. Amerix tells men they have value, but he doesn’t stop there. He also tells them they have a responsibility to live up to that value.

Does Amerix talk about women? Absolutely. He has some strong opinions about women and repeatedly urges men to be cautious in their relationships. He encourages men to value themselves, maintain their own purpose, and not lose themselves in trying to satisfy every desire of a partner. I can understand why many feminists would object to some of his views. He is often blunt and sometimes makes sweeping statements about women. But after reading a number of his posts, I simply can’t say that women are the center of his work. They aren’t. Men are. His central project is encouraging men to become stronger, healthier, more disciplined, and more responsible.

Here’s one of his tweets about women:

Men, You are the driver of your bus. The bus is your life and the route is your purpose. A woman is a passenger in your bus. If you are a careless driver, she will alight. Don’t follow her. Improve your skill & keep going. Another passenger will board.

The paper concludes that Amerix’s message is ultimately dangerous. Here’s how the authors summarize their concern:

Amerix’s ideology thereby not only reproduces the experience of pressure, failure, depression and stress caused by the expectation to fulfil the role of the breadwinner (cf Schmidt 2024), but also fosters a sense of masculine entitlement among Kenyan men (cf Kimmel 2019) that, in case of ongoing lack of success, might produce feelings of rage and aggression. What presents itself as a form of self-scaling (Schmidt and Kibuye ) masculine repair might thus rather be a vicious cycle of destroying oneself, other men, society, and women.

I paused when I read that.

This is not merely a criticism of some of Amerix’s ideas about women or relationships. It is a much broader claim. The authors argue that his overall message of masculine self-improvement ultimately becomes “a vicious cycle” that destroys the man himself, other men, society, and women.

That is an extraordinary conclusion.

Extraordinary conclusions deserve equally strong evidence.

What surprised me was how little attention was given to the positive themes that dominate so much of his work—discipline, health, responsibility, purpose, and accountability. Those themes receive relatively little discussion, while the paper concludes that his overall message leads toward entitlement, aggression, and ultimately the destruction of oneself, other men, society, and women.

Then, a few pages later, the paper makes another striking claim: (emphasis mine)

Amerix’s suggested practices of masculine self-repair thus have three important
characteristics differentiating them from other forms of social repair. They are, firstly, not outward-oriented but practices of caring for one’s masculine self. They are, secondly, prone to paranoia because changing their masculine self will cause a change in how men see the world, namely as interlaced with feminist ideology and micro-practices that need to be uncovered and corrected. Lastly, masculine self-repair is considered self-scaling, that is small acts of (re)masculinizing are believed to cause changes in men’s relations to other people as well as cause the world to run according to its masculine nature again. According to Amerix, masculine self-repair therefore leads to a revelation of the fact that men live in a perverted world that can, however, be tilted back onto its masculine trajectory if enough men decide to repair their masculine selves.

Wait a minute.

The authors argue that Amerix’s message makes men “prone to paranoia” because they begin to see feminist ideology woven throughout modern society.

Really?

But that immediately raised another question in my mind.

If encouraging men to see feminist influence throughout society is said to foster paranoia, shouldn’t we also ask whether encouraging women to see patriarchy throughout society might produce a similar effect?

The point is not that either movement is necessarily paranoid.

The point is that the same psychological standard should be applied consistently.

If one worldview is examined for its tendency to heighten suspicion, then competing worldviews deserve the same scrutiny.

That seems reasonable to me.

This also brngs up a related issue. The authors seem upset that Amerix would make sweeping negative generalizations about women, Okay. But if they are going to take that route shouldn’t they also hold the same judgment against all of the sweeping generalizations about men that are made on a daily basis? Men are toxic, men are privileged, etc. I have never heard a feminist or feminist researcher hold themselves accountable in that manner. Have you?

I finished reading Amerix with a more positive impression than I expected.

I finished reading the paper with a more negative impression than I expected. Not because it criticized Amerix. But because I don’t think it gave an accurate representation of him.

Before we criticize anyone, we have an obligation to understand what they are actually trying to accomplish.

After reading both, I came away believing the paper understood Amerix’s most controversial statements. I’m not convinced it understood Amerix himself.

Men Are Good.

Amerix X account

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The Women's Health Narrative Meets the DATA

What if one of the most common claims in health policy simply isn’t true?

We’ve all heard the refrain: women are underfunded, under-researched, and left behind by the medical establishment. It’s repeated so often that most people never stop to ask for the evidence.

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Link to the Feminist pdf that calls for 20 Billion dollars for women’s health!
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A visit to the Doc.

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For years the famous image of a mother protecting a child was projection. The DNA shows a man protecting a child that is not related to him.

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Feminism Cannot Be Reformed: It Must Be Destroyed Root and Branch

Janice Fiamengo’s new book is out, and this excerpt from the Foreword gives you a pretty good idea of what to expect. Janice goes straight to the heart of feminism and gives ample reasons for its demolition.

This is an important book. I hope you’ll get a copy for yourself—and maybe send one to someone who is even a little bit open to seeing the reality of feminism rather than the equality mask presented by feminists and so much of the media.

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October 19, 2026
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Parental Alienation: When Separation Becomes Erasure
Chapter 9 - Seeing Men Clearly



Chapter 9 - Seeing Men Clearly


Parental Alienation: When Separation Becomes Erasure

Losing daily contact with a parent is painful. Losing the relationship itself is something else entirely. Most custody disputes involve distance. Parental alienation involves something far more profound: the gradual disappearance of a parent from a child’s emotional world and, ultimately, from the child’s life, often reinforced by physical separation.

A child may still have access to a parent. Phone calls may be available. Visits may be scheduled. Court orders may remain in place. Yet over time the relationship begins to weaken, then fracture, and in some cases collapse. Affection gives way to suspicion. Familiarity gives way to distance. Love is gradually replaced by fear, anger, or indifference.


The Child Who Stops Calling

It often begins subtly. A child becomes reluctant to answer the phone. Conversations become shorter. Visits become strained. The rejected parent is bewildered. Nothing obvious has happened. No abuse. No abandonment. No dramatic betrayal. Yet the relationship appears to be dissolving.

The child begins speaking in language that sounds strangely adult. Old grievances are repeated. Minor mistakes become major offenses. Positive memories fade while negative interpretations multiply. The parent who was once loved becomes viewed almost entirely through a negative lens.


A Relationship Under Pressure

Children naturally want to love both parents. This is one of the most important realities to understand. Children generally do not enter the world looking for reasons to reject a mother or father. Their natural tendency is connection. They want both parents. They need both parents. They identify with both parents.

When children feel pressure to choose between parents, they often experience tremendous internal conflict. To reject a parent is, in some sense, to reject a part of themselves. This is why parental alienation can be so damaging. The child is not merely losing a relationship. The child is often losing a piece of his or her own identity.


The Research Begins to Notice

For many years, professionals paid little attention to the phenomenon. When fathers complained that children were being turned against them, they were often dismissed as bitter ex-spouses unwilling to accept divorce. Gradually, however, clinicians began observing patterns that were difficult to explain away.

Researchers and therapists noticed situations where children displayed extreme hostility toward a parent despite little evidence that the parent had done anything deserving such rejection. The child’s anger often seemed disproportionate, the accusations repetitive, and the thinking unusually rigid. The relationship appeared less like a normal response to parental shortcomings and more like the result of sustained influence.

Over time, the concept of parental alienation emerged as an attempt to describe these situations. Although professionals continue to debate definitions and terminology, few dispute that children can be influenced to fear, reject, or distance themselves from a parent. The question is not whether it happens. The question is how often. And what should be done when it does.


The Invisible Form of Family Violence

One way to understand parental alienation is to imagine a form of family violence that leaves no bruises. No broken bones. No emergency room visits. No police reports. Yet something precious is still being damaged: the bond between a parent and child.

A parent can recover from insults. A parent can recover from financial loss. Many parents never fully recover from losing a child. Not through death. Through rejection. The pain is difficult to describe. It is grief without a funeral. Loss without an end. Presence without relationship.


Why Children Are Vulnerable

Children trust the adults who care for them. That trust is necessary. Without it, childhood would be impossible. Yet the same trust that protects children can also make them vulnerable.

If a trusted adult repeatedly communicates that another parent is unsafe, uncaring, selfish, or unworthy, many children eventually absorb that message—not because they are foolish, but because they are children. The younger the child, the greater the vulnerability. A child has limited ability to independently evaluate competing claims. He relies heavily on the people he trusts. This is one reason parental alienation can be so powerful. It exploits one of childhood’s greatest strengths: trust.


The Father’s Voice

Although either parent can engage in alienating behavior, fathers often describe a particularly painful experience. Many enter court believing that if they remain calm, loving, and patient, the truth will eventually prevail. Instead, they sometimes discover that the relationship deteriorates while they wait.

Phone calls become less frequent. Visits become more tense. Years pass. Children grow older. The bond weakens. By the time anyone recognizes what has happened, much of the damage has already occurred.

One father described it this way: “I wasn’t losing a court case. I was losing my daughter.” That distinction captures the reality more accurately than any legal terminology. The issue is not primarily litigation. The issue is relationship.


The Child’s Loss

The greatest tragedy of parental alienation is often misunderstood. People assume the primary victim is the rejected parent. Certainly that parent suffers enormously. But a powerful and often unnoticed series of losses belongs to the child.

The child loses stories, memories, guidance, connection, identity, half of his history, and half of his family. Sometimes half of himself. Years later, many alienated children begin asking difficult questions. What really happened? Why did I stop seeing my father? Why did I believe those things? What did I miss?

Some find answers. Many do not. The lost years cannot be recovered.


Why We Didn’t Notice

Parental alienation reveals something important about the broader themes of this book. When a child loses contact with a father, many observers assume the father must have done something wrong. The possibility that the relationship itself might be under attack is often considered only much later.

This assumption flows from the same hidden layer we have seen repeatedly. Mothers are often viewed as natural caregivers. Fathers are often viewed as optional caregivers. When a child rejects a father, people frequently assume the father earned that rejection. When a child rejects a mother, people are more likely to ask what happened.

The difference is subtle. Yet it shapes perception. And perception shapes institutions. Just as it has throughout this book.

Men Are Good.

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October 15, 2026
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When in Doubt, Blame Men
How Widely Do Women Blame Men?
 

A recent analysis from the Survey Center on American Life highlighted a striking finding: 66 percent of Democratic women ages 18 to 29 said men’s behavior or actions contribute “a great deal” to the challenges women face in American society. Among Republican women the same age, the figure was 18 percent.

Here is the article’s original chart:

 


The contrast is dramatic. Young Democratic women were more than three times as likely as young Republican women to choose the strongest response. Across the age groups shown, democratic women were consistently more likely to answer this way.

The survey asked women how much the challenges facing women in American society were due to men’s behavior or actions. The available options were a great deal, a fair amount, hardly any, none at all, and unsure.

The original comparison tells us who selected the strongest answer. It does not tell us how many women attributed at least a fair amount of women’s challenges to men.

To examine that broader question, I looked at the survey’s underlying data using its main survey weight.

 

In this analysis, approximately 67 percent of young Democratic women chose a great deal, and another 29 percent chose a fair amount. Total those and you get 96.4 percent.

That is nearly every young Democratic woman in the sample. Nearly 100% of democratic women between the ages of 18-29 attributed at least a fair amount of women’s challenges to the behavior or actions of men.

The Republican result also looks very different once the second response is included. Approximately 18 percent chose a great deal, while 49 percent chose a fair amount. Together, that comes to about 67 percent—roughly two-thirds.

When we total “great deal “ and “fair amount“ it reveals something the original comparison obscures: attributing a substantial share of women’s societal challenges to men is widespread among young women in both parties.

Now let’s look beyond the youngest age group.

 

Among Democratic women, the combined total exceeds 90 percent in every age group shown.

The Republican pattern is also revealing. In this sample, the combined percentage is higher in the older age groups. Older Republican women are more likely than younger Republican women to attribute at least a fair amount of women’s challenges to men.

In every Democratic and Republican age group shown, roughly two-thirds or more of women attributed at least a fair amount of women’s societal challenges to men.

What began as a finding about young Democratic women has become a much broader finding about women across generations and party lines. Two thirds of women seem to attribute a fair amount of women’s challenges to men’s actions or behaviors. To me that is a stunning finding.

There is another dimension to consider: education.

 

But once again, stopping at the strongest answer leaves out part of the picture.

Including a fair amount reveals the broader educational pattern shown in the chart. The combined responses suggest a stronger tendency to attribute women’s challenges to men at higher levels of education, even though the strongest response alone does not rise consistently across the categories.

So what do these findings mean?

Nearly universal agreement among young Democratic women, more than 90 percent across Democratic age groups, and substantial majorities among Republican women suggest that seeing men as a significant source of women’s difficulties has become a widely shared perspective.

I see these findings as a strong indication of how successfully the feminist narrative has encouraged women to blame men and male power for their difficulties. It seems clear to me that this message can encourage a victim mentality. The survey does not establish why women answered as they did, but the pattern is consistent with that narrative’s influence. And it extends well beyond young Democratic women: substantial majorities of women in every age group shown, in both parties, attributed at least a fair amount of women’s societal challenges to men.

 

One appeal of that narrative is the explanation it offers: the difficulties women face are not entirely their responsibility; a substantial share of the blame belongs to men. Recognizing some men being a problem is reasonable. Making men an explanation for women’s difficulties is ridiculous. Just imagine men claiming that their difficulties were due to women as a group. Laughable.

What do these findings tell us? What might the impact of these ideas be? We have had decades of feminists telling women that so many of the problems they face are not their fault, that they have been wronged at the hands of men, that they are victims. One of the obvious results of this massive psyop is to diminish women’s accountability. When you believe someone else is the reason for your troubles it relieves you of needing to seek responsibility. If you are not responsible then you are likely not going to be accountable. What might that do to her? What happens to people when their accountability drops? Here are a few ideas of what psychological costs can follow a victim mentality/lack of accountability:

  1. Less self-examination. “How did I contribute?” gets replaced by “Who did this to me?” That makes it easier to repeat the same mistakes​, and blame others.

  2. More defensiveness. Feedback can feel like an unfair accusation rather than useful information.

  3. Difficulty repairing relationships. Apologizing, acknowledging someone else’s pain, and changing behavior become harder if the person sees responsibility as entirely belonging to the other party.

  4. A diminished sense of agency. If others are always the cause of your difficulties, you may also come to believe that improvement depends entirely on them. Your focus becomes changing them rather than changing yourself.

  5. Growing mistrust and resentment. Expecting mistreatment can encourage defensive or uncooperative behavior, which may provoke responses that reinforce the original expectation. Research on sensitivity to being victimized supports that possible cycle.

Do you think these five may be related to women seeing others as being responsible for their challenges? Do you think they fit with a feminist narrative that repeatedly explains women’s difficulties through men’s behavior and male power? Does that narrative help women recognize both external obstacles and their own choices, or can it encourage blame at the expense of agency?​ ​Have you seen any of this in your family, relationships, or work?

​Let me know what you think.

​Men Are Good


Source: Survey Center on American Life, 2025 Civility and Morality Survey, a survey of 5,451 U.S. adults conducted through Ipsos KnowledgePanel. The original article reports 66 percent for young Democratic women selecting “a great deal”; the weighted analysis used for the additional charts gives approximately 67 percent. The 96.5 percent combined figure uses unrounded values. The additional charts and subgroup figures are from my analysis.

Original article: https://www.americansurveycenter.org/significant-figures/young-women-are-the-most-likely-to-believe-that-men-are-at-the-root-of-their-problems/

Survey topline and methodology: https://www.americansurveycenter.org/wp-content/uploads/2025/11/Civility-and-Morality-Survey-Topline-1.pdf

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October 13, 2026
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A New Documentary Takes on Feminism
Meet filmmaker Les Lanphere and his upcoming film, Deceived: The Ruin of the Modern Woman.

I had a great conversation today with filmmaker Les Lanphere, who is working on a provocative new documentary called Deceived: The Ruin of the Modern Woman.

Les is an experienced documentary filmmaker whose previous work includes Calvinist, Spirit & Truth, and Cessationist. In addition to his independent documentaries, he has worked on major, large-budget film productions, bringing valuable experience from the broader film industry to his own projects. His newest documentary takes on a very different subject: feminism and its impact on women, men, families, and society.

What particularly interests me about this project is its willingness to challenge one of our culture’s most deeply entrenched assumptions: that feminism has been a force for good in women’s lives. Les takes a much more provocative position. His film sets out to expose the consequences of a movement that claims to liberate women but has often left them worse off.

The film approaches these questions from a Christian perspective, examining how feminism has reshaped our understanding of women, men, marriage, and family life. Les is asking important questions that deserve far more attention than they typically receive, and I’m delighted to see a filmmaker willing to tackle them so directly.

Here’s the trailer for the upcoming film:

Helping bring the film to life

The project’s crowdfunding campaign has already reached its original fundraising goal, which is wonderful news. But producing a documentary is an expensive undertaking, and additional contributions are still welcome and appreciated.

If you believe that feminism deserves serious scrutiny and that alternative perspectives should have an opportunity to be heard, consider supporting the project.

Support Deceived: The Ruin of the Modern Woman on Kickstarter

I’ll be interviewing Les soon for Men Are Good, and I’m looking forward to exploring his plans for the film, what motivated him to make it, and what he hopes audiences will take away.

Stay tuned. I think this will be a fascinating conversation.

Men Are Good.

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