MenAreGood
The War on Male Identity
July 01, 2025
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Is This Brainwashing? How Feminist Narratives Mirror Thought Reform Tactics — and Target Men

By now, most of us have heard the term “brainwashing.” It usually brings to mind Cold War images of broken POWs or disturbing cult documentaries. But what if the most pervasive forms of psychological manipulation aren’t hidden in bunkers or religious compounds — but embedded in mainstream institutions that claim to promote justice?

Psychiatrist Robert Jay Lifton, who studied Communist reeducation camps in Maoist China, laid out the classic framework for understanding brainwashing. In his landmark work, Thought Reform and the Psychology of Totalism, Lifton identified eight core mechanisms that coercive systems use to break down and reshape the self.

At the heart of it? A psychological attack on your identity — followed by shame, blame, and the expectation that you publicly confess and “rebuild” yourself according to the group’s ideology.

Sound familiar?

Over the past few decades, feminist ideology and their media and governmental allies— have used these exact tools to reshape how society sees men. Not just some men. All men. And nowhere is this more evident than in our schools, media, family courts, and even the criminal justice system.


First, Attack the Identity

Lifton observed that the first move in coercive thought reform is to undermine a person’s core identity — to instill doubt, guilt, and eventually shame. Today, men are told from boyhood that their nature is suspect. That masculinity is toxic. That their instincts, strengths, and even their emotions — especially anger — are part of the problem.

Being male is treated not as a biological or psychological trait, but as a moral flaw. Attack the identity.


Second, Shame, Blame, and Confession

Once identity is destabilized, the system demands confession. And modern institutions have become very good at this.

In HR meetings, classrooms, and even therapy, men are asked to “acknowledge their privilege,” to “own their part in the patriarchy,” and to pledge allegiance to ideologies that blame them collectively — not for what they’ve done, but for what they are.

Even worse, some of the most destructive institutions have absorbed this logic completely.


Family Courts and the Deadbeat Dad Myth

The family court system has long operated on a set of unspoken assumptions: that women are naturally more nurturing, that children belong with mothers, and that fathers — if they protest — are bitter, controlling, or dangerous.

When a man loses custody (which happens the vast majority of the time), he is then forced to pay for children he may barely be allowed to see. If he struggles financially — or dares to resist — he’s branded a “deadbeat dad” and possibly jailed. There is no presumption of innocence, no room for his story, and no empathy.

This is not justice. It’s reeducation by punishment.

Men are told that to be “good fathers,” they must obey, pay, and stay silent. They must prove they’re not what the system already assumes they are. That’s not family law. That’s psychological control dressed up in legal robes.

What we’re witnessing in the family court system is not just legal bias — it’s a full-spectrum psychological assault that mirrors Lifton’s model of thought reform. Fathers are stripped of identity (as protectors and caregivers), subjected to guilt and shame (for systemic outcomes they didn’t cause), and pressured into submission through confession and compliance. The state doesn't just want their money — it wants their silence, their obedience, and their internalized blame. In this way, the family courts don’t just separate fathers from their children — they separate men from their dignity and their purpose. It’s not just unjust. It’s indoctrination.


Domestic Violence and the Scripted Confession

Nowhere is the narrative more rigid than in the world of domestic violence policy.

For decades, feminist advocacy groups have dominated the public discourse and funding around domestic violence. The result? A cultural myth: that men are almost always the perpetrators, and women the victims.

This flies in the face of decades of peer-reviewed research — including dozens of studies showing that domestic violence is often mutual, that women initiate it just as often as men, and that male victims are frequently ignored, ridiculed, or arrested themselves when they call for help.

But the ideology doesn’t allow for nuance. The narrative is fixed: if you’re a man, you must be the problem.

Men entering anger management or court-mandated programs are often required to:

  • Confess their wrongdoing — regardless of the facts.

  • Accept their role as aggressor.

  • Admit they’ve internalized toxic masculinity.

  • Pledge to “do better” by adopting feminist-defined attitudes.

That’s not help. That’s indoctrination. The entire framework is built not on healing, but on ideological conformity.


Lifton’s Eight Mechanisms of Thought Reform Applied to Men


Lifton breaks down brainwashing into eight distinct categories, based on his observations and interviews with survivors of Communist Chinese reeducation programs in the 1950s. Disturbingly, many of these same tactics are now being used — intentionally or not — against men in today’s culture. Here’s a breakdown of how each of Lifton’s eight categories applies to the modern male experience.


 


1. Milieu Control

Control over communication — both internal (thoughts) and external (speech). Limits what the subject hears, says, or believes.

➤ Applied to Men:

Men today are surrounded by institutions — schools, workplaces, media, and even therapy — that present only one permitted narrative about gender: that men are privileged, women are oppressed, and masculinity is a problem to be corrected. Alternative voices are excluded, mocked, or deplatformed.

  • In schools, boys are taught about “male privilege” but not about male suicide, fatherlessness, or educational disadvantages.

  • In universities, “gender studies” often function as ideological echo chambers where dissenting views are considered harmful or even violent.

  • In HR departments, “equity training” frequently frames masculinity as a liability rather than a contribution.

The result? Men learn to silence their inner objections, to distrust their instincts, and to keep their mouths shut for fear of social punishment.


2. Mystical Manipulation

The ideology is presented as the ultimate moral truth. Group goals are divine, transcendent, or historically inevitable.

➤ Applied to Men:

The feminist worldview — especially its radical and institutionalized form — is not just presented as a viewpoint; it’s presented as a moral imperative. Dissent isn’t treated as reasoned disagreement; it’s treated as a moral failure.

  • “The future is female.”

  • “Patriarchy hurts everyone.”

  • “Believe all women.”

These slogans are not open to challenge. They carry the force of moral absolutes — as if opposing them is akin to opposing civil rights or basic human decency.

Men are told that redemption can only come through alignment with the ideology: renouncing their instincts, confessing their privilege, and proving their worth through ideological obedience.


3. Demand for Purity

Subjects must strive for an unattainable moral purity. Any sign of “impurity” is cause for guilt and self-condemnation.

➤ Applied to Men:

Being a “good man” today often means apologizing for being a man. Men are told that their masculinity is inherently toxic, their socialization inherently violent, and their very presence potentially threatening.

Even if a man is kind, respectful, and responsible, the system still implies that he benefits from a power structure that hurts women. He is never clean enough.

  • “Unlearn toxic masculinity.”

  • “Check your privilege.”

  • “Listen and do better.”

The purity demanded is impossible. The goalposts always move, ensuring men remain in a permanent state of moral inadequacy.


4. Confession

Subjects are encouraged or forced to confess past sins (real or invented) to reinforce guilt and dependence on the group.

➤ Applied to Men:

Men are pressured to publicly confess their complicity in systemic oppression. These confessions are often ritualized and performative, serving not to repair relationships, but to demonstrate submission to the ideology.

  • In court-ordered domestic violence programs, men are required to admit guilt even if the evidence is weak or contradictory.

  • In schools and corporations, “privilege walk” exercises and diversity sessions often push men to publicly acknowledge guilt for their race, gender, or upbringing.

This isn’t introspection — it’s coerced self-abasement. The more a man confesses, the more he is seen as redeemable — but only through compliance.


5. Sacred Science

The group’s beliefs are beyond question. The ideology is presented as absolute truth, not open to debate.

➤ Applied to Men:

Feminist theory — particularly as institutionalized in law, education, and media — is often treated as sacred and unchallengeable. Counter-evidence is not refuted — it’s ignored, ridiculed, or suppressed.

  • Men who cite peer-reviewed studies showing mutual or female-initiated domestic violence are dismissed.

  • Mentioning male educational decline, family court bias, or suicide rates is framed as “whataboutism” or a distraction.

  • Criticizing feminist narratives — even politely — is labeled as misogyny or “fragile masculinity.”

This ideological rigidity shuts down critical thinking, ensures conformity, and delegitimizes male perspectives.


6. Loading the Language

The group uses jargon and slogans to control thinking and shut down analysis.

➤ Applied to Men:

Language around gender has become ideologically weaponized. A handful of emotionally charged buzzwords are used to frame all male behavior as suspect — and all pushback as aggression.

  • “Toxic masculinity”

  • “Mansplaining”

  • “Deadbeat Dads“

  • “Male fragility”

  • “Microaggressions”

These terms are not neutral. They are thought-stoppers — designed to make discussion impossible and guilt automatic. Once a man is labeled, he is silenced.

This language also redefines common behavior (like confidence, assertiveness, or disagreement) as morally or emotionally defective — if it comes from a man.


 


7. Doctrine Over Person

The ideology takes precedence over individual experience. If personal reality contradicts doctrine, the doctrine wins.

➤ Applied to Men:

Men who speak up about false accusations, loss of child custody, abuse by female partners, or institutional discrimination are often ignored — not because their stories are implausible, but because they don’t fit the ideological script.

  • A man who’s been assaulted by a woman? He must be mistaken.

  • A father who wants shared custody? He must be controlling.

  • A male student struggling in a female-dominated classroom? He must just need to “try harder.”

His lived reality is invalid because the narrative says otherwise. The ideology is never wrong — only the man is.


8. Dispensing of Existence

Those who reject the group’s ideology are treated as morally inferior or even non-human.

➤ Applied to Men:

Men who resist ideological conformity are dehumanized — in subtle and not-so-subtle ways.

  • They’re called “incels,” “misogynists,” or “angry white males.”

  • Their pain is mocked. Their dissent is pathologized.

  • They are erased from public sympathy — excluded from empathy in media, policy, and law.

If a man questions the narrative, he is not just wrong — he is bad. And once labeled, he can be canceled, fired, or dismissed without remorse.


​ The Bigger Picture

Each of these mechanisms is powerful on its own. But together, they create a comprehensive system of psychological control — one that targets men not for what they’ve done, but for who they are.

This is not liberation. This is not equity. This is coercive persuasion, systematized and scaled through courts, classrooms, corporate policy, and cultural narratives.

It doesn’t need a prison. It doesn’t need a cult leader. All it needs is a story about men that no one is allowed to question — and institutions willing to enforce it.


What’s the Result?

We now have millions of men — fathers, husbands, sons — who’ve been subjected to a psychological system that demands shame, confession, and reprogramming. Their emotional pain is minimized. Their voices are silenced. Their identity is on trial — every day.

This isn’t just about political correctness. It’s not even about feminism anymore. It’s about control. The same kind Lifton described in totalist regimes. The same kind used in cults.

And it’s happening — quietly, efficiently — in courtrooms, classrooms, corporate boardrooms, and therapy sessions across the country.


Time to Name It

We need to start calling this what it is: coercive psychological control. Thought reform with better branding. Men aren’t broken. Masculinity isn’t toxic. But the system that wants to remake them — through shame, guilt, and forced confession — might be.

It’s time we stood up and said no. Not because we’re defensive. But because we know the truth:

No healthy culture builds itself by humiliating its men.

Men Are Good.


Please do share this post far and wide. We need to get the word out. Thanks for your help with this. Tom

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November Is Men’s Equality Month



#GenderEqualityForMen

November is Men’s Equality Month, and November 19 marks International Men’s Day — two celebrations that recognize the contributions of men and boys while raising awareness about the areas where they continue to face disadvantage.

These observances are growing fast. International Men’s Day began in 1999 in Trinidad and Tobago. Building on that success, the International Council for Men and Boys (ICMB) inaugurated Men’s Equality Month (MEM) in 2024 to expand the recognition of men’s issues across the entire month of November.

This year’s theme is simple but powerful:

“Celebrate Men and Boys.”


Breaking Through in 2025

On November 5, ICMB will hold a Press Conference and Summit in Washington, D.C.
Theme: “Breaking Through: Advancing Equality for Men and Boys.”

The movement is gaining traction. In 2024, over 300 events were held in 20 countries, reaching millions of people on social media. Two countries — Australia and the United Kingdom — have already launched national organizations to support International Men’s Day, and more are joining each year.


Why It Matters

For decades, we’ve been told that gender equality is a one-way street — that it means focusing solely on women’s issues. But true equality includes everyone.

Men and boys face serious and often overlooked challenges in areas like education, health, fatherhood, mental health, suicide, homelessness, workplace safety, and family law. These observances are a chance to open honest conversations about those realities — and to celebrate the men and boys who quietly give so much to families, communities, and society.

 

Ways to Take Part

Here are some ways you can help raise awareness during Men’s Equality Month and International Men’s Day:

  • Host a talk, roundtable, or podcast about men’s health or fatherhood.

  • Encourage local officials to issue proclamations or statements of support.

  • Share posts with #GenderEqualityForMen on social media.

  • Write an op-ed, blog post, or video celebrating the positive role of men and boys.

  • Organize or attend a local event through a community, church, or school.

  • Simply thank the men in your life — fathers, sons, brothers, mentors, friends.

Even small gestures can help normalize appreciation and understanding for men and boys.


Want to Get Involved?

The ICMB is inviting groups to serve as Country or State Coordinators for Men’s Equality Month. Coordinators help organize and publicize local events, connect with allied organizations, and report activities for global recognition.

If your group is interested, contact:
📧 Bob Thompson[email protected]
🌐 Learn more: menandboys.net


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Men’s Equality Month and International Men’s Day aren’t about competition — they’re about balance. About saying that compassion, understanding, and fairness belong to everyone.

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Carl Jung had a name for the part of the psyche that does this in women: the animus — the inner masculine in women. At its best, the animus offers clarity, strength, and the courage to speak truth. But when it becomes unconscious or inflated, it shifts into something harsher: judgmental, rigid, and convinced of its own righteousness.

Most men are familiar with this but have likely never had a label for the experience. It is when the woman you love goes into a state of mind where the word “should“ is featured and a marked incapacity to hear any feedback is present. in fact, if feedback is offered it is seen as proof that you are a moron. Most men learn to extricate themselves, but the experience is not forgotten. I think it was Jung who said that no man could stand in this for over a couple of minutes.

In Jung’s language, what we are describing is called animus possession — the moment when ideology replaces relationship, and the voice inside says:

“I’m right. You’re wrong.
Here’s what you must fix.”

Sound familiar? It struck me that this is exactly the posture taken by many feminists and by Women’s Studies as a field. They are right—no discussion needed. You should do this, you should do that, and I shouldn’t be treated so badly. Should, should, should.

I’m currently writing the final part of the gynocentrism series, which explores—among other things—best practices for addressing the kind of out-of-control relational aggression that often emerges from this mindset.

Modern Women’s Studies frequently embodies this shadow animus: it begins not with curiosity, but with commandments; not with questions, but with shoulds.

  • Men should act differently

  • Institutions should reorganize

  • Culture should obey

It’s freedom for one group, followed by compliance from another. Or, as I keep coming back to:

Rules for thee,
but empowerment for me.


Liberation for me,
obedience for you.

This is not dialogue. It’s dominance disguised as justice.

And here’s the psychological tragedy:
a worldview built on hostility leads to hostile ways of living.

When you’re taught the world is against you…

  • you become hypervigilant

  • disagreement feels like danger

  • control feels like self-protection

  • anger feels like moral duty

It stops being scholarship and becomes self-defense theater.

But that defense comes at a cost:

Fighting for empowerment every minute
leaves no time to feel empowered.

If the world is always out to get you, you don’t get to relax into love, trust, partnership — or peace. Contentment becomes unreachable, because vigilance never sleeps.

And so I find myself asking a question I didn’t expect:

Are we witnessing empowerment —
or animus possession?

Is this actually helping women flourish?
Or has fear replaced freedom?

If progress means constantly scanning the world for threats, enemies, and micro-offenses… then the victory is hollow. Because the person you must defend yourself from most aggressively… becomes everyone.

A worldview rooted in fear can demand power —
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Never Date a Feminist: Here’s Why


Never Date a Feminist: Here’s Why

Something precious has been lost between men and women. You can feel it in the awkwardness of modern dating, the cold negotiations of marriage, and the way so many couples approach each other with suspicion instead of trust. What used to be a natural partnership—rooted in complementarity and mutual respect—has been reframed through a political lens that sees power, not love, as the central dynamic.

That shift didn’t happen by chance. Feminist ideology, as it evolved from the 1960s onward, carried a moral story about men and women: that men were the oppressors and women their victims. What began as a call for fairness hardened into a worldview that mistrusts men, glorifies grievance, and turns intimacy into an ideological battlefield.

So when you date a feminist, you’re not just meeting a person—you’re often meeting a worldview that sees you as suspect before you’ve even opened your mouth.


1. The Collapse of Trust

No relationship can thrive without trust, yet feminism has steadily eroded it. When men are portrayed as potential abusers and women as perpetual victims, how can either side relax into genuine affection?

Young women today are taught to approach men as hazards—to “believe all women” and “trust no man.” The presumption of male guilt seeps into dating itself. A man’s simple gestures—holding a door, offering a compliment, expressing interest—are filtered through suspicion. Men, in turn, retreat into silence and self-protection. Many simply stop trying.

Intimacy dies when both sides are afraid of each other.


2. The Pathologizing of Masculinity

For decades, men have been told that something essential about them is wrong. Assertiveness, stoicism, competitiveness, and strength—the very traits that once formed the foundation of male contribution—are now branded “toxic.”

The tragedy is that these traits, rightly directed, make men reliable partners and protectors. A man who masters his aggression and channels his drive is the kind of man a woman can count on. Yet feminism teaches women to distrust those qualities and teaches men to suppress them.

Date a feminist, and you’ll often find yourself apologizing for being masculine at all. She’s been told to want a “strong man,” but only if he never acts like one.


3. From Partnership to Power Struggle

Love used to mean two people combining strengths to face the world together. Feminism recast that partnership as oppression. Marriage became a “patriarchal trap,” commitment a limitation, and dependence a weakness.

In the feminist frame, dating is a negotiation over power. Who pays? Who leads? Who compromises? Every act becomes a political calculation instead of a moment of grace.

But love cannot flourish in an atmosphere of scorekeeping. The best relationships aren’t 50/50 trades but 100/100 offerings—each giving their best without fear of exploitation. Feminism trains women to guard their independence and men to apologize for their strength. No wonder so many couples today feel like opponents instead of allies.


4. The Loss of Gratitude

Healthy love thrives on gratitude—the simple act of appreciating what the other brings. But when one gender is cast as the historical oppressor, gratitude becomes taboo.

Feminist teaching encourages women to expect rather than appreciate. Men are told that whatever they give—income, loyalty, protection—is merely payment on a debt. When giving becomes obligation, affection turns transactional.

That loss of gratitude leaves both sexes empty. Women feel perpetually unsatisfied, and men feel invisible. The dance of masculine offering and feminine appreciation has been replaced by mutual resentment.


5. The Devaluation of Marriage and Family

Feminism’s contempt for traditional roles has devastated family life. Marriage was recast as control, motherhood as limitation, and fatherhood as irrelevant.

A generation of women were told happiness lies in career success and sexual freedom, not in building a life with another person. Many believed it—only to find themselves lonely, overworked, and wondering where all the “good men” went.

Meanwhile, men were told they weren’t needed. Popular culture mocked fathers as fools, and courts treated them as visitors to their own children. The result: rising fatherlessness, falling marriage rates, and a generation of children growing up without stability.

Feminism calls dependence weakness. But love—real love—depends on mutual reliance. It’s not submission; it’s unity.


6. Shame and Fear in Intimacy

Dating used to carry a spark—flirtation, pursuit, playfulness. Feminism replaced it with fear. Men now hesitate to show desire lest it be called predatory; women second-guess their femininity lest it be called weakness.

Sex itself has been politicized. Every gesture is scrutinized through the lens of consent workshops and power analysis. Feminism promised liberation but delivered anxiety. Both sexes now overthink what used to come naturally.

If you date a feminist, don’t be surprised if attraction turns to debate. Ideology kills chemistry faster than rejection ever could.


7. The Weaponization of Blame

In today’s relationship culture, when something goes wrong, the narrative already knows who’s to blame—the man.

Whether the problem is emotional distance, poor communication, or conflict, men are told they must “do the work.” The female perspective is validated automatically; the male one is pathologized. Even therapy has absorbed this bias, treating men as problems to fix rather than people to understand.

Feminism’s “emotional labor” myth—claiming women bear all the relational burden—adds insult to injury. The quiet, reliable men who serve, provide, and protect are invisible to a worldview that only sees female effort.


Final Thought

Dating a feminist often means dating someone who has been taught to see you not as a partner but as an opponent. You can love her, but you’ll be fighting ghosts—the patriarchy, “toxic masculinity,” and every man who ever hurt her.

If you want a relationship built on trust, respect, and admiration, find a woman who believes in men, who sees differences as gifts, not threats.

Never date a feminist—not because you fear her strength, but because you value love too much to let ideology poison it.

Men Are Good.

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